LESSON 19. CONVINCING INVESTORS IN TEN SLIDES
LESSON 21. THE BAR: THE BEATING HEART OF EVERY OFFICE
LESSON 30. THE FIFTY-MILLION DOLLAR MODEL

'We learn by doing,' the old adage tells us. And in the case of entrepreneurship, you can take that literally! Becoming a successful entrepreneur involves lots of hard work and learning from your mistakes as you progress. There is no magic formula, but following the right lessons can take you a long way.

In Start, Grow, Sell, Jürgen Ingels reveals the lessons he has learned as a top entrepreneur. He gives concrete, practical tips about how you can take your company to the next level, from your business model to operations, from marketing and sales to human resources and from the composition of your team to the financial structure of your organization.

Using a series of personal anecdotes, Jürgen illustrates his own entrepreneurial story, which did not always go the way he had planned. With this book, he hopes to inspire others, to pass on his passion for entrepreneurship and technology, and to help the budding entrepreneurs of the future to overcome the problems theywill inevitably face.