To remain successful, organisations must be able to respond effectively to the fast pace of change or even stay one step ahead of it. To make this possible, it is crucial to look at the future in the right way. This means embracing uncertainty, seizing opportunities and recognising threats in good time.

Why Innovation Fails not only teaches you how to look at the future, but also explains the most frequently made mistakes and highlights the most common pitfalls in the innovation process. In addition, you will gain greater insight into the technological evolutions of the next ten years and discover how this insight can be turned into a concrete approach that will build future-proof and successfully innovating companies and organisations.