To remain successful, organisations must not only adapt swiftly to the accelerating pace of change but also proactively anticipate and shape the future. Achieving this requires a forward-looking approach that embraces uncertainty, capitalizes on emerging opportunities, and identifies threats before they materialize.

Why Innovation Fails equips you with the tools to envision the future strategically, avoiding common mistakes and pitfalls in the innovation journey. It provides a comprehensive understanding of the technological breakthroughs and trends shaping the next decade, empowering you to transform this knowledge into actionable strategies that future-proof your organisation and drive successful innovation.

To enhance your learning experience, Why Innovation Fails is accompanied by an AI chatbot, enabling you to interact with the book's content, ask personalized questions and explore tailored strategies for your organisation.>

Why Innovation Fails was Shortlisted for Management Book of the Year 2023.

The 7 keys to innovate succesfully are mandatory insights for every perceptive business leader who wants to build a future-proof organisation.
- Fadel Al Faraj, Executive Vice President, Q8 Corporate, Kuwait

We live in times of uncertainty, but De Vos gives hope in Why Innovation Fails. He offers practical insights and ideas to keep believing in the future. I was able to see up close how innovation is his life and how his team opens the eyes of companies, governments and cities for the unknown. 'The future is ours' is his message.
- Herman Van Rompuy, President Em. European Council, Minister of State

I was happy to collaborate on the in-depth examination of why things went wrong at Kodak. The conclusions, advice and 7 keys to successful innovation are required reading for any business leader who wants to take advantage of all opportunities to innovate successfully. A must read!
- Steven Sasson, Digital Camera Inventor, Kodak