In our Never Normal world, the pace of change is not just rapid; it's relentless, transforming our reality into a landscape that is perpetually unfamiliar and where the only constant is change itself. This is a book about that state of continuous evolution, about a world where traditional norms and mechanisms have dissolved, and new ones are yet to be universally acknowledged. From strategy, technology, culture, innovation and risk, to courage, and personal growth: Peter's book examines all of these crucial organizational and leadership aspects through the lens of an era that is as challenging as it is filled with exciting opportunities. Be ready to embrace The Never Normal.

Why?

• In a highly uncertain, unstable and volatile period, this book will show you how you can turn challenges and threats into opportunities
• Receive insights from some of the most successful business leaders and companies of all time
• Find optimism in a market and a society that is increasingly becoming pessimistic

What?

• Learn to recognize and understand the technological, geopolitical, cognitive, social etc. seismic shocks of this era
• Learn about the technologies that can disrupt or drive your business (the choice is yours)
• Master the skills and mindset you need to thrive in the Never Normal
• Learn to improve your (company's) relationship with the future

Who?

• C-level leaders and managers
• Innovation leaders
• Innovation enthusiasts
• Entrepreneurs
• Foresight and future professionals
• Business and economy students
• Anyone interested in trends and the state of the world