Customers today demand an extremely personalised buyer experience: they want expert guidance throughout a customised buying process. By contrast, sales today are conducted 80% through digital tools and remote meetings. How are sales professionals to meet the challenge this 'phygital' process presents?

Building Bonds = Building Business lays the groundwork for you. Using the RIO^® method, it maps out your conversation partner's buying preferences and provides you with an exact picture of what is needed to foster trust and collaboration.

This book takes you to the heart of sales today and beyond. By integrating this knowledge as seller, not only will you grow your revenue, but also your self-worth and the positive influence on the people around you.

'RIO® is a very applicable methodology and an essential building block for anyone in a customer-facing role.'
- Bram Hornsby | Sales Manager, Combell Group

'The RIO® model adds an extra dimension to our story and has already proven its value many times over. On one hand, it strengthens our sales impact on an individual level, and on the other hand, it reinforces our identity as a bank as a whole.'
- Julien Richelle | Private Banker, ABN AMRO Private Banking

'For several years now, Blinc has been our partner in supporting the RIO® story. We notice that our success stories are increasingly growing due to this approach.'
-Stefaan Janssens & Michelle Koch | Managers, Janssen & Janssen Real Estate