Discover the essentials of modern marketing with Marketing: Reinventing the Basics. As digital revolutions reshape consumer behavior, this book revisits core marketing principles like SAVE and the Customer Journey. It offers a fresh perspective on how these frameworks have evolved, providing practical tools for building effective marketing plans. Perfect for educators and aspiring marketers seeking real-world skills in a dynamic, digital-driven market.

Why?

• No previous knowledge needed
• Step-by-step approach
• Focus on the digital world
• Checklists to see if you understood the theory
• Supported with AI to help with studying

What?

• Evolution of marketing throughout the years, based on the changes in consumer behavior
• SAVE-model
• Customer Decision Journey
• Operational marketing marketing
• How to make up a draft of a marketing plan
• Strategic marketing

Who?

• Bachelor students (professional / academic)
• (Professional) people without any knowledge in marketing, but who would like to take the first steps in that area
• Marketing / Commercial professionals